Shows // Overview: Seasons of Beef

Overview: Seasons of Beef

When the Texas Beef Council wanted to create an outstanding marketing event for the Southwest Food Expo, they called Jackie Gordon, Singing Chef. Jackie created Seasons of Beef, an “eatertainment show” that promoted the consumption of Texas beef and the flavor-multiplying properties of umami, the sixth taste, which is found in beef three ways and is attributed to the reason beef tastes great with other foods with umami properties. Seasons of Beef included a custom song called “Oooo Mommy It’s the Umami Song,” a tasting of four seasonal dishes each matched to song, humorous banter, a cooking demo by spokesperson Tiffany Collins and a hearty game of beef Bingo with prizes!

Jackie wore a brighter-than-Texas–style hot-pink gown plastered with “I (heart) Beef—It’s what for ‘eatertainment.’”